Studies description

The technical Degree in Advertising Graphics prepares the student for the creation of graphic and visual messages that can be used to release both information and products in the world of advertising. Companies and institutions require the help of such professionals in order to transmit different concepts to target social groups in an effective way. Therefore, the graphic designer needs to cope with visual concepts in both a conceptual and a graphic way. During the course the student will eventually acquire knowledge on printed advertising (leaflet and brochure design, newspapers, magazines, posters, corporative image, signing, etc) and digital design (TV commercials, web pages, interactive design, etc.).

The school counts on a team of specialists in the field of advertising graphics, graphic design, ICT, Art, info graphics, video, picturing, visual communication, etc. They cover the students' learning needs by contributing with their wide knowledge in communication matters, human behaviour and technology. At the same time, they encourage the development of the potential creative skills of each student.

Certificate

Technical Degree in Design and Plastic Arts specialised in Advertising Graphics

Length of the program of study

Technical Degrees last for two academic years, apart from the time required for the fulfilment of a final project. The certificate that students obtain at the end of these studies allows them direct access to University.

Subjects

1st year

History of Graphic Image (105 hours)
Graphic Expression Techniques (105 hours)
ICT media (120 hours)
Graphic Industrial Techniques (60 hours)
Advertising Graphic Projects (240 hours)
Photography (105 hours)
Theory of Graphic Design (90 hours)
Typography (90 hours)

2nd year

Graphic Expression Techniques (105 hours)
ICT media (120 hours)
Advertising Graphic Projects (240 hours)
Photography (105 hours)
Audiovisual Language (90 hours)
Theory of Advertising Image (105 hours)
Vocational Training and Advice (90 hours)

Final Degree Project

The final degree project includes every topic related to graphic design. The minimum contents of the project are: corporative design, application rules, packaging design, publicity (direct, selling point, exterior and press), sign language, technical memory (digital support), conceptual memory (visual identification and analysis of the competence) and project presentation (scale and digital models).

Vocational Training

Vocational Training is also a necessary requirement to obtain the certificate (120h). The process of vocational training, studios or workshops may consist of:

• Vocational practice in both private and public companies.
• Fulfilment of academically addressed work which can be integrated in the curriculum of the cycle. This may be carried out in the school.
• Fulfilment of activities carried out inside exchange programmes, both national and international.